“As the whole raison d’être of the project was to showcase the quality and versatility of the assets, we didn’t want the hero assets to look as if they were untextured. “The key challenge here was to give the products on display a raw, unfinished look, while still making them attractive,” Margunato explains. In collaboration with the Substance team, Margunato defined a mood board and decided on a palette of colors and materials. If they selected a pair of shoes, for example, they would be able to choose between a few different finishes like a specific leather.
Our brief challenged Margunato to create a luxury showroom that could exist in the real world and featured Substance 3D assets, which online shoppers could customize to try out products and pick the version they preferred. Importing ready-to-use models and texturing into the scene To showcase the versatility of these 3D models and materials and how they can boost an artist’s workflow efficiency, we invited Daniel Margunato, co-founder and lead artist at Oneblock.city, a creative studio specializing in the visualization of architecture, to design a realistic concept store populated with assets from this release. A large chunk of these new assets, created in close collaboration between Adobe and expert partners, is aimed at helping creatives stage interior design, 3D architecture, and retail scenes. As part of that June 2021 release we added a collection of around 2,200 models to Substance 3D Assets, complementing the more than 8,900 materials that were already available. That's why we launched the Adobe Substance 3D Collection, a comprehensive suite of powerful interoperable tools and services. It's our mission to empower all creatives to design in 3D, whether they have previous 3D experience or not.
The technology is increasingly being used for product development, marketing campaigns, and immersive ecommerce experiences, and the tools needed to create cutting-edge 3D designs are now more accessible and affordable than ever. Designing a concept store with Adobe Substance 3DģD design has been on a meteoric rise over the past few years and is set to be one of the biggest trends of 2022.
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